MARKETING ANALYST

31 January
2022

Position: Marketing Analyst

Job description

RESPONSIBILITIES:

  • Support in the execution of the annual marketing plan.
  • Provide cutting edge art direction and visual interpretations for all Alaro City collaterals, presentation
    packs and other creative expressions.
  • Coordinates, reimagines, and implements the design of Alaro City brand and its initiatives, including
    messaging, website, event promotions, and project developments
  • Execute complex designs that help improve the brands’ perception in-market.
  • Provide visual oversight to Agency specific digital content to ensure adherence to set visual standards.
  • Create and manage graphics and imagery for digital and print, SEO/SEM, marketing database, email,
    social media, newsletters, brochures, websites and display advertising campaigns.
  • Working with the Marketing Associate, develop personalized, data driven pitch decks for the Sales
    team driven by industry and prospect specific research.
  • Support in scheduling social media content, keeping channels fresh with up-to-date and effective
    content, collaborating to help increase impact of digital media efforts.
  • Capture and deliver on brand and compelling motion graphic and other audio visual content for project
    developments, events and promotions for all media channels.
  • Identify digital trends and insights, and optimize spend and performance based on the insights.
  • Contribute to the design, production and distribution of the monthly newsletters.
  • Generate online marketing leads to support the overall marketing target.
  • Devise strategies to drive online traffic to the company website.
  • Working with the Marketing Associate, assist to improve the usability, design, content and conversion
    of the company website and collaterals.
  • Assist in the procurement of suppliers for marketing activities.
  • Review new technologies and keep the company at the forefront of developments in design and digital
    marketing.
  • All other duties and responsibilities as assigned by the Marketing Manage

REQUIREMENTS

Hard skills and experience:

  • Bachelor’s degree in marketing related discipline from a reputable university or tertiary
    institution;
  • 3 – 5 years’ experience in digital marketing and graphic design;
  • Very strong digital marketing, design, animation, research and analytical skills;
  • Knowledge of layouts, graphic fundamentals, typography, print, and the web
  • Knowledge of Adobe PhotoShop, Illustrator, Sketch, InDesign, and other graphic design software
  • Exceptional graphic design skills including animation/motion graphic development, photography and
    finished artwork outputting.
  • Must have a strong design portfolio of both print, web and social
  • Excellent written and oral communication skills;

Soft skills:

  • Mature, pragmatic and flexible approach, strong commercial judgment.
  • Team player but comfortable working autonomously.
  • Good attention to detail.
  • Rigorous and organised approach.
  • Hands-on, ready to roll up the sleeves.

Personal characteristics:

  • High energy.
  • Result-oriented.
  • Self-starter
  • Strong work ethic.
  • Ability to work effectively under pressure

How to apply

Interested candidates should send an up-to-date CV to quoting ‘Marketing Analyst’, Nigeria’ as the subject.