Events & Brand Activation Associate

22 December
2023

Position: Events & Brand Activation Associate

Job description

RESPONSIBILITIES:

  • Reporting to the Head of Marketing & Communications, Nigeria, the Events & Brand Activation Associate is responsible for generating new sales leads through brand activations at events, conferences, and shopping centers.
  • Manages Brand Champions/Telesales team.
  • Manages event sponsorship and conference participation.
  • Manages our catalogue of merchandise, roll-ups, teardrops, brochures, leaflets etc.
  • Manages a team of part-time, commission-based brand ambassadors to staff our events and activations and generate new sales leads.
  • Manages our brand activation budget.
  • Manages 3rd parties event integrations in terms of concepts, budgeting, and brand presence. Researches and plans participation in relevant industry events to promote sales and boost brand awareness.
  • Organizes and manages internal events for employees and other stakeholders.
  • Manages events agencies and other suppliers.

REQUIREMENTS:

  • Bachelor’s degree in Marketing, Event Management, Business, or a related field.
  • Proven experience in event management and brand activation roles, typically with 8-10 years of relevant experience.
  • Demonstrated ability to generate new sales leads through effective brand activations at events, conferences, and shopping centers.
  • Skill in managing a team of part-time, commission-based brand ambassadors, including recruitment, training, and performance management.
  • Experience in managing event sponsorship and organizing participation in conferences to enhance brand visibility and lead generation.
  • Ability to manage a catalogue of merchandise, including roll-ups, teardrops, brochures, leaflets, etc.
  • Experience in managing a brand activation budget, ensuring cost-effectiveness and maximizing ROI.
  • Research and planning participation in relevant industry events to promote sales and boost brand awareness.
  • Strong networking skills to build relationships with industry contacts, event organizers, and relevant stakeholders.
  • Skill in managing events agencies and other suppliers, ensuring effective collaboration and delivery of services.
  • Strong communication skills to coordinate with internal teams, external partners, and vendors.

How to apply

If qualified and interested, please send your CV and cover letter to by 31 December 2023. Only shortlisted candidates will be contacted.